IBM Magic Box Campaign
While working for Ogilvy and Mather I was in charge of the production behind the print and web portions of the IBM “Magic Box” ad campaign for Mainland China. My team’s hard work and dedication on this campaign won Ogilvy Asia’s Ad Agency of the Year for 1999. This CD ROM contained incredible rich media flash tutorials on the new products IBM would release in the coming season. The project involved working with several divisions within IBM: laptop, PDA, desktop, server and software. Each division had unique demands and requirements as well as styles. Our design team took everything and made one consistent standard that connected all of their products in the campaign. This CD was just one tiny portion of the campaign, but it drew from every element of the entire production department from TV, print and web.