Weiku.com was Rock Records’ web presence on the mainland. Rock Records is the largest record label in Asia, spanning over 30 years of music in that region. Weiku was divided into several sites related to music, travel, fashion and chat. We were called “way ahead of our time” by creating many firsts in China. The first streaming “Pandora” like MP3 system, the first record label to deploy digital rights management for our vast encyclopedia of copyrighted music content, the first avatar based rewards chat system… and several others.