Excite Brand Localization

While working at Made For China, I was a partner in collaborating the design for Excite’s migration into the Chinese market.  Excite was a popular early search engine prior to Google.  We took several of their proposed new names and made new logos for their entry into China.As it turned out, Excite got sold to @Home while we were working on the migration and it actually never came into the mainland with much backing.